Summer of 1998, Simran Boutique started his eponymous label which began with a workforce of just TWO persons. Over the years, he has successfully built a clothing brand which has a very strong social perspective. Quick to understand the demands of the Indian market, Simran Boutique has created a brand that has represented a comfort zone to global Indians at all major stores in India. Simran Boutique design philosophy is very simple and clear- 'Personalized imperfection of the human hand'.